Demeanor: What Are You Communicating to Attorneys and Jurors?
By Beryl Vaughan
The expert’s presentation includes personality, demeanor, and style of expression. It’s conveyed through your dress, gestures, speech style, and even the personality of your website and business behavior.
Getting this right can be a positive hallmark of your practice–and very experts bring stunning testimony to the table from the start. It’s acquired through the use of feedback and implementing solutions and practice.
Everything communicates something about us–as you know from treating your patients. Let’s take a look at your “style” of communication including gestures, mannerisms, speech tenor, volume, speed, accent, and articulation, and personality.
What do you convey?
- Patronizing? (The worst possible feature in an expert witness who is already in the mix because they’re more knowledgeable than others in their field.)
Marisa Tomei testifies in My Cousin Vinny.
- A feedback video so you can see how you come off to others.
- Mock Testimony. The questions put to you should be realistic. Drawing on legal background, I put together a likely set of questions based on reviewing reports, conclusions/opinions, deposition transcript for both the expert I’m working with and that of opposing counsel’s experts. Let the games begin.
- Speech coaches can improve the expert’s volume, clarity, use of language, cadence, and enunciation if that’s an issue. I work with clients and speech coaches to pinpoint what’s important to improve testimony.
Take a page from CBT: do a reality check with someone impartial, identify adaptable behavior, solutions, maximizing positives and ongoing reassessment of progress. It’s a good model for everything.
You know better than anyone how relationships play out a certain way if someone is an apologist, passive-aggressive, narcissistic, even commit boundary violations (TMI is real.) Your professional interactions are no different. Even opposing counsel takes it in; finding your weaknesses is part of their job. We also know testimony can trigger transference, even counter-transference. Let’s prepare you to handle it all.
Demeanor conveyed on your website shouldn’t be overlooked. It’s a multi-media job interview. :
- graphics and photographs are powerful communicators, for good or ill. But they’re necessary to lighten the load of non-stop text.
- The tenor of writing on your site gives attorneys a test run of what they can expect in your reports and even testimony. It’s worth your effort to get that right. I copy-edit content for my clients and I have yet to see writing that’s perfect straight out of the box.
- Audio-visual content is an even more influential message about what your testimony might look like. When that’s a strength, communicate it up front.
Lastly, demeanor applies to both you and your business. Getting this right is so important that I’ve addressed it in its own article “Nuts and Bolts.” In brief, thoroughness, as a trait in forensic practice, includes being well-organized, transparent, easy to understand in how you track records, bill your time, convey the terms of your retention and fees.
Let’s take a look at your strengths, identify room for improvement with a plan for solutions, and transmit what’s best about you, on the web and in person.
The Little Prince