• Customized Email Signature Block
  • Domain name that’s easy to type
  • Post, Post, Post
  • Freebies
1.

Establish an email signature for your business email. Make it simple to reach you! 

Joe or Jane Doe, Ph.D.
Board-Certified, Forensic Psychology, ABPP
(123) 456-7891
Doe@doepsych.com

www.doepsych.com [make it a clickable link]

[Option]
123 Park Blvd. City, State, Zip
Recognizable City Area

Social Links (optional)

2.
Domain name that’s easy to type. All the simplest domain names are taken. Most forensic professionals use their entire name, JoedMDforensicpsychiatrist.com. It’s hard to remember, hard to type without a typo and not intuitive. How do you work around it? Consider a simpler name that is unusual and acts as an alias for your longer domain.

One of my clients has both a long domain name and one that is simply initials or a simple variation.  Here’s a thought: JoedMDforensicpsychiatrist.com is also joemd.com.

A great tool for ideas is namemesh.com. You type in your search name and if it isn’t available, Namemesh displays handy alternatives. By the way, you don’t have to purchase through Namemesh. I recommend purchasing through your hosting service to keep your domain name and website under one umbrella.

Your email can be set up as an @domain name including an alias. GSuite charges $5/month per user to create an email account at your domain.

Consider purchasing a shorter but more unusual domain name. If you can’t find one, consider bidding on one–it may not be a fortune.

3.
POST POST POST If you have social media accounts, posting is the only way to get the attention of your connections who are attorneys (if you’ve done your homework).  Mid-morning is a good time to post, or so the statistics say. A timesaver is to make a post then copy it to any other place you can: your other social media sites, Google MyBusiness (see Freebies), even a blog on your site if you do that.
4.
FREEBIES Take advantage of free resources to market your practice. Google MyBusiness. is the secret behind that search result when you’ve typed in someone’s (precise) name. To the right of the search results is a massive box with photo, location, contact info and, most valuable of all, a place to post from time to time. Social Media. Accounts are free, you just have to set them up and begin posting (see #3 above).  Then join groups and post to get attention. Link articles on your website and you get  both a link and a chance to use imagery with contact info. Analytics. Google Analytics is a free account you can set up to track all sorts of info. about who is visiting your website. You’ll have to add a little code to your site and you might consider a tutorial, but that said, data is invaluable to adapting your website to the needs of your potential clients. Touch base with your clients. This may seem obvious but a call or email to an existing client reestablishes your relationship and puts you back on your client’s radar. It’s free and smart.