ForensicExpertPro aka Beryl Vaughan
Marketing and Business Consultant to Expert Witnesses and Forensic Consultants, with a special (but not exclusive) focus on Forensic Psychiatrists and Psychologists. I draw on a 30-year career in expert practice marketing and management, and litigation management and support.
References? Just ask. Testimonials below.
My tenure in forensic psychiatry is highlighted by a redesign and execution of a powerful marketing and business plan with elements that apply to anyone in the field. See the hard numbers below. This work was preceded by decades in legal practices as a case-wrangler and business consultant (not a lawyer) and consider myself a translator-in-chief, cross-engineered to educate lawyers about the contributions of a given forensic expert. Hundreds of attorneys have reported to me their relief when their job is made easier.
I develop strategies specific to each unique forensic practice.
I strive for an excellent outcome for all my clients.
I’m Beryl Vaughan and I’ve spent 30 years reading the minds of attorneys and the clients they serve. Understanding this chain of needs enables me to help Expert Witnesses come into view as a helping hand in resolving litigation. Cases circle the negotiating table or go to Court, usually in that sequence. Whatever the strategy, everyone benefits from a more thorough understanding of what the jury will learn. Attorneys need to find Experts that can shed that light. Using that insight, I help Experts find the work they want. I’m a strategist, collaborator and problem solver.
Sanjay Adhia, M.D.
I highly recommend Ms. Vaughan for her expertise. Her marketing strategy for my medico-legal practice is very effective and my practice is growing every day. Her background is unique and she is literally a one-stop-shop for developing a forensic psychiatric practice. Ms. Vaughan is an easy communicator and I appreciate her collaborative approach. She educates me about best-practices and legal considerations to improve my business relationship with attorneys. I routinely receive compliments on my website, prominence online, and SEO. Ms. Vaughan combines customer service, skill, and experience; she’s an invaluable asset to realize my goals
Stephen M. Raffle, M.D.
Ms. Vaughan tailored a marketing strategy to the needs of my clientele. Many potential clients were “pre-sold” on retaining me as a result of her techniques. My billable forensic hours increased more than 50%. She developed a highly successful website. Ms. Vaughan has unusually diverse skills and developed practice procedures which improved efficiency and results.
I work with Experts across the US. Everyone is different as are geographically-driven cases.
My clients span forensic expertise from mental health to finance. I collaborate with clients to design and execute a marketing plan to draw an efficient path from an attorney’s inquiry to the expert’s retention. With my client's input we tailor a message introducing this expert to a target retaining attorney, administrative body or employer (FFDs). I position the message for maximum exposure to garner high interest--and calls! I offer a secondary and equally important skill: applying best business practices to improve the bottom line--calls without income are useless and income is improved when you run your business in a manner designed to build goodwill and future work with the same clients.
Below are real results from my clients, though the specifics vary. References gladly offered so you can learn for yourself results we achieve.
Growth in billable forensic hours and cases, maintained year after year, even as the client base fluctuates are results reported by our clients. Whether a 20% increase in billable hours to 300%, I've seen my strategies make a difference.
The People Have Spoken
Premier websites consistently outperforming competitors, by attorney report and analysis of the data. Attorneys have given firsthand feedback about how well the site communicates the expert and ease of use.
1st and 2nd page results are reported for some clients. Others get website traffic tailored for different results. Google, Bing and Yahoo search results from our focused Search Engine Optimization (SEO) strategy. (Check out the Glossary)
Written bios, experience profiles, and graphics have been developed for marketing platforms selected for use as hunting grounds where attorneys find experts. Experts report they benefit from name and practice recognition supported by online advertising, free and paid.
New work, the old-fashioned way
Existing clients can be your best resource. Generating repeat business is the result of a “Real World” strategy we assemble to invigorate your dormant relationships with attorneys.
Goodwill & Repeat Business
Repeat business, goodwill, and client loyalty a promoted by a case management system and best business practices in med-legal. This approach has been successful in our clients' ability to improve attorney relationships and work smarter.
Energized and Refreshed
Marketing results are re-energized when we respond to real-time user/client behavior data. Our clients' sites have seen improved results (traffic) continuously over time.
Internet = Lifeblood
In most cases, 90% of new client inquiries originated from the website and exposure in curated client-rich environments.
Calls, Calls and More Calls
Clients' report the quality and volume of inquiries increased at least two-fold.
Sideman & Bancroft; Arnold & Porter; Dudnick, Detwiler, Rivin & Stikker, LLP; Greene, Radovsky; Shartsis Friese. Case Manager and Paralegal. Special experience in probate litigation, personal injury, estates, trusts, and tax, civil litigation, real estate, contracts.
Digital Photography and graphic design mastery with Photoshop. Software guru. Data-mining. Training experts for profitable use of software. Educator. Bona fides can be found in my CV.
BA, Magna Cum Laude, in Interdisciplinary Social Sciences. BA, Magna Cum Laude, in Women’s Studies. Teaching Credential. San Francisco State University.