WHO AND WHAT IS FORENSICEXPERTPRO?
aka Beryl Vaughan, is a Marketing and Business Consultant to Expert Witnesses in a variety of fields, with a special focus on Forensic Psychiatrists and Psychologists. I draw on a 30-year career in expert practice marketing and management, and litigation management and support.
References? Just ask. Testimonials below.
My tenure in forensic psychiatry is highlighted by a redesign and execution of a powerful marketing and business plan with elements that apply to anyone in the field. See the hard numbers below. This work was preceded by 20 years in legal practices as a case-wrangler and business consultant (not a lawyer) and consider myself a translator-in-chief, cross-engineered to educate lawyers about the contributions of a given forensic psychiatrist. My priority is teaching about the application of forensic expertise to the justice system, med-legal implications, and the role of the profession at large. Lawyers report relief in this regard.
I develop strategies specific to each unique forensic practice. The marketing and business plan for Stephen M. Raffle, M.D. is described below as an excellent exemplar of my services.
I strive for an excellent outcome for all my clients.
ConsultantI’m Beryl Vaughan and I’ve spent 30 years reading the minds of attorneys and the clients they serve. Understanding this chain of needs enables me to help Expert Witnesses come into view as a helping hand in resolving litigation. Cases circle the negotiating table or go to Court, usually in that sequence. Whatever the strategy, everyone benefits from a more thorough understanding of what the jury will learn. Attorneys need to find Experts that can shed that light. Using that insight, I help Experts find the work they want. I’m a strategist, collaborator and problem solver.
“I highly recommend Ms. Vaughan for her expertise. Her marketing strategy for my medico-legal practice is very effective and my practice is growing every day. Her background is unique and she is literally a one-stop-shop for developing a forensic psychiatric practice. Ms. Vaughan is an easy communicator and I appreciate her collaborative approach. She educates me about best-practices and legal considerations to improve my business relationship with attorneys. I routinely receive compliments on my website, prominence online, and SEO. Ms. Vaughan combines customer service, skill, and experience; she’s an invaluable asset to realize my goals.”
“Ms. Vaughan tailored a marketing strategy to the needs of my clientele. Many potential clients were “pre-sold” on retaining me as a result of her techniques. My billable forensic hours increased more than 50%. She developed a highly successful website. Ms. Vaughan has unusually diverse skills and developed practice procedures which improved efficiency and results”
Download and Print Ms. Vaughan's CV
I work with Experts across the US. Everyone is different. To keep from boring you with a laundry list of experience, here’s a case study from real life.
Marketing and Practice Manager, Stephen M. Raffle, M.D. & Associates (2007-2017) with stunning results described below.
Big Picture. Design and execution of an online marketing plan that drew an efficient path from an attorney’s inquiry to the expert’s retention. I crafted a message introducing this expert to trial attorneys and employers: the target client-base. I positioned the message for maximum exposure garnering high interest and an explosion of cases. Unproductive calls were replaced by case-generating calls. I also applied strategic business management to improve the bottom line, simultaneously establishing top-notch client relationships.
60% growth in billable forensic hours, maintained year after year, even as client base fluctuated.
1st and 2nd page Google, Bing and Yahoo search results from a focused Search Engine Optimization (SEO) strategy.
The People Have Spoken
Premier website consistently outperformed competitors, by attorney report and market research. Clients emphasized the site’s quality communication about the expert, and ease of use.
Internet = Lifeblood
90% of new client inquiries originated from the website and exposure in curated client-rich environments.
Goodwill & Repeat Business
Written bios, experience profiles, and graphics were developed for marketing platforms selected by their use as hunting grounds where attorneys find experts. Name and practice recognition supported by online advertising, free and paid.
Calls, Calls and More Calls
New work, the old-fashioned way
Existing clients generated repeat business. The “Real World” strategy included crafted client-specific outreach and appropriate promotional gifts to reestablish and reinforce dormant professional relationships.
Additional skills. Digital Photography and visual design mastery with Photoshop, Publisher. MSWord master. Software guru. Data-mining. Training experts for profitable use of software.
Legal. Case Manager and Paralegal at Sideman & Bancroft; Arnold & Porter; Dudnick, Detwiler, Rivin & Stikker, LLP; Greene, Radovsky; Shartsis Friese. Special experience in probate litigation, personal injury, estates, trusts, and tax, civil litigation, real estate, contracts.
Education. BA, Magna Cum Laude, in Interdisciplinary Social Sciences. BA, Magna Cum Laude, in Women’s Studies. Teaching Credential. San Francisco State University.