Who Are My Clients?
Medical-Legal Forensic Psychiatry and Medical Specialist Expert Witnesses across the United States.
My clients include physicians in multiple specialties but I have long focused on Forensic Psychiatrists because this field is where my skillset and knowledge-base is most effective.
Medical specialties of sample clients:
Forensic: Psychiatry, Neuropsychiatry, Brain Injury Medicine, Child & Adolescent Psychiatry
Physiatry and PM&R, Rehabilitation & Injury Recovery
Medical Educators, thought leaders, hospital policymakers
Clients have been based in, most recently: Pennsylvania, Idaho, Texas (incl. Austin and Houston), California, Virginia, Maryland, Washington DC, Georgia, Kentucky, Oregon, Alaska, New Mexico, Louisiana, Washington, Idaho, Oklahoma, Montana, Colorado, Ohio, Delaware, Hawaii, Nevada, South Carolina, US Virgin Islands, Florida and more.
Initially, I worked with Board-Certified Forensic Psychiatrists and Forensic Psychologists exclusively, because of the legal focus of their training. Such training has lessons for physicians in any practice.
Clients reported developing a stellar reputation, and growth in billable forensic hours and cases, maintained and increasing year after year. Their practice survives in the face of a fluctuating client base.
The first year Ms. Vaughan set a marketing plan, my forensic income quadrupled. My professional reputation has grown. My practice income this year is already 3x our first year working together. I expect my practice will continue to thrive as a result of Ms. Vaughan’s expertise. I recommend her highly.
Who are you?
You are among a minority of doctors interested and qualified to assist a trier of fact about what you know.
You practice medicine in any field.
Psychiatrists: about 4% of all Board-Certified Psychiatrists are also Board-Certified in Forensic Psychiatry. More are Psychiatrists not Board-Certified in Forensic Psychiatry and testify on a regular basis.
Once I know you, I can introduce you to attorneys in a digital environment. The goal is to introduce my clients on those proven platforms where attorneys find experts.
Digital Presence: Kick-Starts a Practice
Personal Contact Builds What Comes Next
Digital tools are only one feature of building a practice.
IRL Techniques Build Personal Relationships that Drive Repeat Business – Cases
(IRL=In Real Life)
Relationships = Cases
Maximizing the Digital World and the Real World
The Digital World
Internet = Lifeblood
Master your online footprint. It is unique for a forensic Expert Witness and distinct from a solely-clinical practitioner.
90% of Attorneys tell my clients firsthand their call originated from the internet.
Develop and deliver your reputation on the “largest” screen in the world–a computer monitor or phone on your own terms.
I’ll help you navigate this world and combat a common fear of the unknown.
FYI, a website is necessary but is not the only feature of the internet “message” of the Expert. It’s bigger than that.
Do you know the most effective and client-rich environments?
Websites are crucial, but there is more on the internet to pursue with benefits for your practice.
I guide my clients in the thoughtful use of the internet databases, improving results form data scraping, navigating Expert Witness Directories, free online services, paid online services, the very conservative use of Social Media, and non-internet methods to communicate with attorneys.
Expert Witness promotion is more conservative and specific than ecommerce. It guides all recommendations.
You may be surprised to learn how many businesses make money from expert witnesses, and how it is ok. In fact, the return on your investment can be excellent and justifiable. I educate my clients about models of services and when there is a reason to pursue or dodge these companies.
Attorneys can’t find you if they…can’t find you. But you absolutely MUST control what they learn about you, or risk a challenge on the stand.
I didn’t get into this business to build websites. Until I was surprised to find sites with grievous “errors,” e.g., out of compliance with the medical-legal world–and laws that govern it.
My clients aren’t going to make those mistakes.
Here’s why a website is an important piece in an overall marketing strategy:
1. Your website is 100% under your control.
2. Your website is often the first point of contact between an attorney and “you” (your CV, your bio, your knowledge-base.) Search Engine Optimization drives how early your website is displayed in a browser such as Google or Duck Duck Go.
3. Material on the site is defensible on the stand.
4. Content meets the highest professional ethical standards.
3. Unique expertise is highlighted, never hidden.
4. Informative articles, portraits, and imagery underline what is asserted.
Attorneys have given me and my clients firsthand feedback about how well a site communicates about the expert, and ease of use. References available; don’t take my word for it. Just ask email@example.com.
Being on Page 4 is Ok
It isn’t true that coming up first is the most desireable or achievable result. Position 20 is a great result if you’re the very first bona fide expert in your field. I have curated over a dozen websites for forensic practice with attorney-relevant content; I’ve consulted to many more to rework an existing site that was failing to produce cases.
In 16 years, my experience confirms that good sites are rare and bad sites force an attorney to move away from the expert.
Sites I develop send attorneys to my clients’ phone number.
Complementary article: You Need a Website: Here’s Why
The World in Person
New work, the old-fashioned way
Your existing clients can be your best resource.
Something as simple as a handwritten note, for example, is old-fashioned and carries an intimacy that digital marketing alone never will.
Similarly, a presentation to a Bar Association is more effective than a Contact Us form on a website.
Proven outreach can reinvigorate your dormant relationships with attorneys.
The strongest connection is in the real world and personal.
Practice Methods that Attorneys Appreciate
Repeat business, goodwill, and attorney loyalty is promoted by a case management system, and best business practices in med-legal.
My techniques are proven in the trenches.
Billing is discoverable, notes are discoverable. Everything has to hold up to medical-legal opinions with relevance during, for eample, Discovery and cross-examination and that guides my practices and experience.
Be mindful of your bottom line. without sacrificing integrity.
I work with you to develop business practices, handling callers, timekeeping, even billing protocol to improve your client relationships and work smarter.
Teaching You How to Teach Attorneys What They Want to Know
Writing and speaking are excellent forms of public education. In person or online, attorneys enjoy learning what you have to say, once I identify the intersection of law with your expertise. I pinpoint
- In-person outreach you can make to your local legal community.
- Curating writing topics that resonate with attorneys.
- Focused and strategic content for a legal reader online, and the places where that content will get attention.
For example, one client is an expert in non-traditional families; I identified a niche for attorneys to understand atypical loss of consortium. Another is Board-Certified in 3 medical specialties. We showcased his expertise with fascinating case studies where overlapping medical expertise was necessary.
My Commitment to the Field
I am committed to the practice of medical-legal specialization at the highest level of ethical and professional practice.
Commitment to Medical and Legal Advancement
- American Academy of Psychiatry and the Law Forensic Psychiatry research branch, AIER, Donor.
- San Francisco Bar Association, Member as a professional adjunct, non-lawyer.
Over 20 years at respected law firms as a non-attorney professional: Sideman & Bancroft; Arnold & Porter / San Francisco Powerhouse Howard, Rice; Dudnick, Detwiler, Rivin & Stikker, LLP; Greene, Radovsky/Fox Rothschild; Shartsis Friese, and more. Case Manager and Paralegal. Special experience in probate litigation, personal injury, estates, trusts, tax, civil litigation, real estate, contracts, so-called “family wealth” and “generational” planning.
Member, Bar Association of San Francisco, Non-Lawyer member.
Digital visual master: Photography and digital graphic design with Photoshop, video and audio software, Adobe Illustrator. Anti-head-shot Art Director. Multi-media specialist.
Research guru: Data-mining. Training. Educator. Bona fides can be found in my CV.
BA, Magna Cum Laude, Interdisciplinary Social Sciences.
BA, Magna Cum Laude, in Women’s Studies.
California State Secondary Education Teaching Credential. San Francisco State University.
I use these skills every single day on behalf of my clients.