Growing the Med-Legal Practice for More Than a Decade
To communicate what you contribute, starts with knowing how Lawyers think
Ms. Vaughan’s tightly-crafted strategies for medical-legal experts is informed by decades working with highly successful attorneys, followed by 15 years working with Forensic Psychiatrists, Psychologists and medical specialists in other fields.
Legal Perspective. For over 20 years, Ms. Vaughan was the point person for lawyers’ high-profile clients in the arts, film, and finance. It made the work compelling, and stakes high.
She served as Case Manager in the trenches with top powerhouse and boutique law firms.*
The right expert was a necessity.
Finding that person was a deeply frustrating task to attorneys.
Changing that equation is what makes her marketing “secret sauce” effective.
Expert Witness Work Behind the Scenes
Ms. Vaughan learned her craft in 2007, when she joined the practice of a veteran Forensic Psychiatrist and Expert Witness as a practice and marketing manager.
She worked on hundreds of cases.
This doctor mentored her about the role and scope of an expert witness.
- Applicable law
- Practical considerations, and
- Best practices in conducting an assessment and rendering opinions, over the course of hundreds of cases.
He was very smart, but had no marketing strategy.
She changed all that, building a strategy that doubled the bottom line almost immediately.
Before retaining this expert, almost every attorney spoke to Ms. Vaughan first and told her how straight was the path to this expert. How difficult the path to anyone else.
Cases circle the negotiating table or go to Court, usually in that sequence.
Whatever the outcome, everyone benefits from a more thorough understanding of medically compelling matters: Jury, Judge, Counsel in Court and in settlement talks.
Dozens of attorneys have told Ms. Vaughan their experience finding the expert needed to inform the trier of fact.
What she heard surprised her.
1. There are more cases than qualified experts.
2. Attorneys aren’t sure what they’re looking for. They guess.
3. A deafening silence meets them when looking for a qualified expert.
Solving Someone’s Problem.
Marketing is the anticipation of a need, and presenting an easy solution.
This is what she does for attorneys, and that is how she successfully markets her Expert Witness clients.
Every Expert has something to offer. Most are impossible to find.
Every day, we change that.
Who are you?
Medical-Legal Forensic Expert Witnesses across the United States.
Originally, my consultees were Forensic Psychiatrists and Psychologists, then as a result of demand, expanded to doctors in all professions.
Ms. Vaughan’s clients have included physicians in multiple specialties: Psychiatry, Neuropsychiatry, Forensic Psychology, Neuropsychology, MFT thought leaders, Emergency Medicine, Cardiology, Brain Injury Medicine, Hospital Policymakers, Clinic Medical Directors, Rehabilitation & Injury recovery specialists, and others.
You must own with pride how you are perceived. That’s why I collaborate, rather than take over.
The Highest Standards of Professional Conduct
I am committed to the practice of medical-legal specialization at the highest level of ethical and professional practice.
I only accept clients who take these values as seriously as I do.
Medical and Legal Community Commitments:
- I am a supporter of the American Academy of Psychiatry and the Law and donor to the Forensic Psychiatry research branch, AIER.
- Member of the San Francisco Bar Association, as a professional adjunct, non-lawyer.
Clients reported developing a stellar reputation, and growth in billable forensic hours and cases, maintained and increasing year after year. Their practice survives in the face of a fluctuating client base.
The first year Ms. Vaughan set a marketing plan, my forensic income quadrupled. My professional reputation has grown. My practice income this year is already 3x our first year working together. I expect my practice will continue to thrive as a result of Ms. Vaughan’s expertise. I recommend her highly.
Digital Presence: Kick-Starts a Practice
Real Life Techniques: Build Personal Relationships
Relationships = Cases = Success
Internet = Lifeblood
Master your online footprint. It is unique for a forensic Expert Witness and distinct from a solely-clinical practitioner.
90% of Attorneys tell my clients firsthand their call originated from the internet.
Develop and deliver your reputation on the “largest” screen in the world–a computer monitor or phone on your own terms.
I’ll help you navigate this world and combat a common fear of the unknown.
FYI, a website is necessary but is not the only feature of the internet “message” of the Expert. It’s bigger than that.
Expert Witnesses like you are specialists, often practice in a niche. Search engines are the #1 method used by attorneys to look for experts.
Google, DuckDuckGo and Bing are the largest search engines in the world. How do you fare? Look yourself up on each to know what attorneys find.
1st and 2nd page results for are reported by our clients sooner than others in the field. This can include a website link to your CV or a Contact source. This is called SEO and functions for the Expert unlike any other SEO strategy. (Check out the Glossary)
Further, we know that being on page 4 is just fine if you’re the very first bona fide expert in your field to be listed.
Attorneys can’t find you if they…can’t find you. And you absolutely MUST control what they learn about you, or risk a challenge on the stand.
I didn’t get into this business to build websites. Until I found sites with grievous “errors”: out of compliance with the medical-legal world–and laws that govern it.
My clients aren’t going to make those mistakes.
1. Your website is 100% under your control.
2. Your website is often the first point of contact between an attorney and “you” (your CV, your bio, your knowledge-base.)
3. Material on the site is defensible on the stand.
4. Content meets the highest professional ethical standards.
3. Unique expertise is highlighted, never hidden.
4. Informative articles, portraits, and imagery underline what is asserted.
Attorneys have given me and my clients firsthand feedback about how well a site communicates about the expert, and ease of use. References available; don’t take my word for it. Just ask firstname.lastname@example.org.
Getting to Know You
I develop “experience profiles,” to introduce my clients on marketing platforms that are known hunting grounds where attorneys find experts.
New work, the old-fashioned way
Your existing clients can be your best resource.
Something as simple as a handwritten note, for example, is old-fashioned and carries an intimacy that digital marketing alone never will.
Similarly, a presentation to a Bar Association is more effective than a Contact Us form on a website.
Proven outreach can reinvigorate your dormant relationships with attorneys.
The strongest connection is in the real world and personal.
Practice Methods that Attorneys Appreciate
Repeat business, goodwill, and attorney loyalty is promoted by a case management system, and best business practices in med-legal.
Everything has to hold up to medical-legal opinions with relevance during, for eample, Discovery and cross-examination.
Be mindful of your bottom line. without sacrificing integrity.
I work with you to develop business practices, handling callers, timekeeping, even billing protocol to improve your client relationships and work smarter.
The Most Effective Environments
Do you know the most effective and client-rich environments?
I guide my clients in the thoughtful use of the internet, navigating Expert Witness Directories, free online services, paid online services, the very conservative use of Social Media, and non-internet methods to communicate with attorneys.
My clients tell me about the financial benefits they enjoy supported by online exposure beyond a website (or social media morass.)
Expert Witness promotion is more conservative and specific than ecommerce. It guides all recommendations.
Teaching You to Teach Attorneys What They Want to Know
Writing and speaking are excellent forms of public education. In person or online, Attorneys enjoy learning what you have to say, once I identify the intersection of law with your expertise. I pinpoint
- In-person outreach you can make to your local legal community.
- Curating writing topics that resonate with attorneys.
- Focused and strategic content for a legal reader online, and the places where that content will get attention.
For example, one client is an expert in non-traditional families; I identified a niche for attorneys to understand atypical loss of consortium. Another is Board-Certified in 3 medical specialties. We showcased his expertise with fascinating case studies where overlapping medical expertise was necessary.
Over 20 years at respected law firms: Sideman & Bancroft; Arnold & Porter / San Francisco Powerhouse Howard, Rice; Dudnick, Detwiler, Rivin & Stikker, LLP; Greene, Radovsky/Fox Rothschild; Shartsis Friese, and more. Case Manager and Paralegal. Special experience in probate litigation, personal injury, estates, trusts, and tax, civil litigation, real estate, contracts.
Member, Bar Association of San Francisco, Non-Lawyer member.
Digital visual master: Photography and digital graphic design with Photoshop, video and audio software, Adobe Illustrator. Anti-head-shot Art Director. Multi-media specialist.
Research guru: Data-mining. Training. Educator. Bona fides can be found in my CV.
BA, Magna Cum Laude, Interdisciplinary Social Sciences.
BA, Magna Cum Laude, in Women’s Studies.
California State Secondary Education Teaching Credential. San Francisco State University.
I use these skills every single day on behalf of my clients.