Portraits

Portraits are your chance for an attorney to see how you’ll “play” on the stand. It’s not a beauty contest.

A subtler and crucial factor is how the attorney responds to you in a visually visceral way.

Do NOT assume anything about what you look like.

But it is essential you get PROFESSIONAL portraits, and many to choose from.

The key is for jurors to relate to you, and for attorneys to relate to you, and that can mean anything about you. That’s why I say it isn’t a beauty contest, or reflection of societal expectations.

Authenticity makes a photo engaging. There is no better message for integrity and trustworthiness. Composition, lighting and poses also contribute to that message.

Do’s and Don’ts

No Selfies and other Rules of Thumb

(a) Always have a portrait, post it online (LinkedIn, etc.)

(b) Don’t use a selfie (see exception below)

(c) Avoid off-putting demeanor like an argumentative stance

(d) Always compose yourself in an open posture. Avoid a hostile message with your arms crossed over your chest.

Photographers, unfortunately, are used to composing subjects in a stance that looks “tough.” This derives from the competitive nature of “business.” It has nothing to do with a medical-legal expert witness.

Being tough can be interpreted as being unapproachable.

The crossed-arms body language is beloved by photographers.

I believe the photogrpahers, or subjects who insist on the pose, mistakenly believe it communicates a twisted sort of virility-in women and men. Your arms, however, now stand between you and the viewer.

Instead it communicates a lack of accessibility. This is the opposite of what attorneys will want jurors to see.

 

business portrait examples for photographer

5 Things to Tell Your Photographer

1. No headshots. Instead, lots of background and body. A headshot can be cropped out of something larger but the background cannot be cropped in.

2. Different types of lighting: light backgrounds, dark backgrounds, soft lighting. Give yourself options.

3. Varied stances. Stand, sit, a variety of poses.

4. Props. In addition to portraiture, also take some shots that tell a story about what’s important to jurors.

5. Shoot wide. Use several backdrops, extended to either side. A website’s “header” is about 1525+ pixels wide x 400-800 pixels high.

Take a cue from what patients show you in the exam room

Think about what you see in your patients that alert you they could be fearful of talking about symptoms.

They may appear ashamed, confused, or even lying: their body is positioned away from you, they avoid eye-contact, their speech is mumbling and statements hard to understand. Perhaps the patient is disheveled, hair unkempt, eyes out of focus.

This could mean symptoms and illness are at play. As a diagnostician you take close note and pursue lines of questioning. Are impaired, perhaps drugs, medication side effects, depression, sedation. Whatever your thoughts: you would never ignore these signs.

Now imagine the doctor is the viewer and you, the subject, are being viewed. What is that doctor seeing about you?

Apply this experience to your own photos. The attorney is the physician. What are the “signs” of a confident, erudite doctor with something interesting to say that you are eager to hear?

Do’s in your Visual Message

  • knowledgeable
  • fair
  • easy to connect with
  • personable
  • professional demeanor

In addition, physicians are up against a jury’s preconceived notion of what a physician should be. 

  • warm
  • a good listener
  • confident
  • experienced
  • discreet (no one wants to tell their secrets to someone they don’t trust.)

Kind and Gentle? Yes.

Confident and Unflappable. Yes 

Aggressive. No.

Cross-Examination Subtext

During cross-examination, attorneys will try and get you to present only one cluster of messages: You are defensive, angry, self-doubting. Why? Because you don’t know what you are talking about.  If that is implied by anything in your image, and you have been retained by the “other side” (counsel) they are gleefully assembling their button-pushing questions.

Your expression, lighting, composition of the image and cropping are understood by a good professional photographer.

Secrets to a good portrait

Goal: Your portrait conveys the “kindly listener,” who has the natural skepticism of an expert / forensic examiner. The hidden message is that the examinee trusts you–because your photos suggest you are trustworthy, and your findings will be all the richer because that examinee will, perhaps reveal more to you. Attorneys and jurors appreciate that implication, though it generally rests under the surface. 

To achieve that result, give the attorney a number of ways to view you: I recommend getting a variety of photos in varied stances, positions and props.

Crucial:

  • eye contact
  • a smile, or a warm resting face and additional photos with
  • a serious resting face
  • clothing that is professional, good quality, never slick. Avoid shiny fabrics.
  • posture and body language consistent with the qualities outlined above
  • your in context through the use of backgrounds
  • Background or props can turn something flat (a headshot) into a story. You can be sitting at a desk, speaking into a microphone as if on a witness stand, in front of a building such as a law library, standing beside something doctorly or legal, and if you have been in the news, a news outlet may have a picture of you testifying.
  • Get copyright permissions whenever you want to use someone else’s authored/photographed work.
  • Good lighting and varied lighting. Your professional photographer is skilled in lighting. Poor lighting can ruin even the most compelling expression. Backlighting can be dramatic, natural lighting communicates warmth and accessibility, soft front lighting can turn a business portrait into a personal portrait–tread lightly there. Using different backgrounds from black to a muted pattern of furniture or diplomas on your wall will all convey messages.
  • If you absolutely must DIY, there are tips below.

Your facial expression isn’t the only feature of an inviting portrait.

Practical details: Your Due Diligence

  • Find a few local photographers. Search online with the name of your community and “commercial photographer.” Ask friends who they like; common sources are those who have had a local wedding, and wedding photographer.
  • Take a good look at the photographer’s online portfolio. Check out business headshots AND family portraits.  Look beyond a headshot. A photographer’s skill in family photos reveals their ability to capture warmth, and people at ease in their environment.  That subtlety belongs in your photo.

Prepare

  • Dress in a kempt manner. (Men, if you don’t know how to tie your tie so it is crisp and professional, ask someone else to do so.) Lose the wrinkles.
  • Hair in place.
  • Makeup: for women, limit makeup or pursue a “natural” look. Juries respect authenticity and the idea you are ready for work and nothing else. Women sometimes learn makeup should make them look younger and sexier. I know I did. This is not true in med-legal work. Test options at home before your photoshoot.
  • Pro tip: Avoid glossy lipstick–it can create an odd reflection with professional lighting which can be a problem.
  • Buy a good suit and remember a tailor is your friend. If needed, get your clothes altered. Not everyone owns a well-fitting suit. It’s an investment in the future too. You’ll need that suit to testify, so why not buy it now, before your photoshoot?
  • Before the expensive sitting, head to the Mall for a test run. I used to say never go to a mall photographer or you’ll look like everyone’s Christmas card. But then I realized it is a cheap way to do a test run before your professional portraits are taken. You can see how your clothes fit, what colors look good on you, your posed expressions. Try  different backdrops at the mall–whatever you want! Then take a contact sheet to the best photographer you can find for the real portraits.

Tips for the Photographer

  • More than one position.  You will need shots in a variety of postures, and both full body, partial body, and just your face. A full body image can always be cropped into a headshot but you can’t go the other way. The more all-encompassing the image, the more options are available.
  • Tell your photographer your images may be used on a website. The layout may require that you stand with adequate background to each side.[1]  On a website, you usually need room for you and for text. I have spent hours stretching an extended background to either side of the centered portrait to accommodate a full-screen width. It is easier to start with a big photo and wide background, and crop a headshot out of it, than it is to take a tight photo and “grow” it on Photoshop.

Once the photos are taken and you have to choose:

  • Second set of eyes. Get feedback. Run the photo results past
  • clients or attorney-friends
  • family
  • friends.
  • If you work with a marketing person, get their feedback
  • Talk with people who are skilled in your field
  • Those who know about marketing a med-legal practice to attorneys
  • A graphic designer
  • Website developer (for that wide shot)
  • Another photographer
  • Do it over if you don’t like the results.  If you don’t like the photographs, get a different photographer and do it again. Portraits are so important in the field of Forensic Expert Witness work that the return on your investment is likely to outstrip the cost and inconvenience of a second photo sitting.

Companion article: Check out the “What do you broadcast to attorneys and jurors?” under Practical Articles.

Portraits Taken at Home

Tips gleaned from decades as a photographer:

  • Best Camera in the house. If you own a digital camera, use it. Phones released in the last 2 years have excellent camera quality. Ensure settings are for maximum resolution (usually 300 dpi).
  • Best photographer in the house.
  • Ambiance. Background sets the tone of your photos. Assuming you have no marble walls handy, or the Hogwort’s library, here are tricks of the trade:
    • Solid color or muted pattern backdrop: Walls and Drapes. 
    • Wide shots with room on either side [1].  They will need to extend at least 4-5 feet around the perimeter of your body.
    • Wear different colors and clothes.  This offers more colors and styles. Some will work better t han others. 
    • Good lighting. Inside: light bulbs cast harsh shadows. Stand near a window when the sun is diffused. Lighting from any source may benefit from covering it with a sheer translucent curtain. Avoid overhead lights as they can cast a shadow over your eyes. Eye contact is crucial! Stand out of direct sunlight; consider an overcast day, or early morning before the sun is fully out.
    • Outside backgrounds: natural and manufactured.  Avoid busy/distracting backgrounds like a half-dead tree or multi-colored flowers. Instead, try an exterior wall or travel to a commercial building with a universal appeal. Avoid busy architecture. If you’re at home, feel free to stand in front of those solid-colored drapes on a rod suspended from a tree.
    • Post-Processing: Fixing it on the computer. I use Photoshop all the time–it’s a powerful tool for these common problems (a) Sharpen and emphasize eyes–eye contact is so important, that eye shape and color may need a “ratchet up., (b) blur a  background; “paint out” the dead tree behind you, remove splotches on dirty walls, (c) removing lighting “artifacts” like blasted lighting on glasses (see [1].)
juries reflect diverse racial and ethnic communities reflected in the Expert Witness
Leave Your Assumptions at the Door

A photo is a form of “audition.” But an audition for what?

  • to establish if you look trustworthy
  • to establish if Attorneys want to meet you or retain you
  • to establish if attorneys trust or like you, based on a 2 dimensional image (an response independent of the jury)
  • how will the jury react to you?

Think outside the “norms” box.

Juries respond positively and negatively to skin color to body size, as do attorneys.

The attorneys may look exactly like you, as might the jurors, however you look and however you are.

John Doe might be the expert you expect–handsome, smart, white, male. THAT MIGHT BE YOU, OR NOT. Be your authentic self and then imagine you in this layout.

HEADSHOTS?

A headshot alone is limiting. Attorneys can’t get a strong “sense” of you, and it isn’t suited to the many computer screens on which we find Experts.  Above is the original image cropped for use on a website–room for text. Below left is the image cropped as a headshot. Below right is another crop that provides a smaller frame for text.

Forensic Psychologist Stephanie Williams, PhD is a Forensic Psychologist with an excellent portrait

Expert Witness Stephanie Williams, PhD

This Forensic Psychologist’s portrait reflects desirable features in an expert witness: intelligence and approachable demeanor.

Confident authenticity is another way to describe integrity.

Dr. Williams’ expression and excellent lighting make this photo work.

How can it be improved?

Facing front is not as ideal as other angles and postures that are more relaxed and interesting.

Doctors of color: Of note, anyone’s complexion impacts the camera exposure. Ask your photographer for samples of portraits of people of color and choose someone who knows their way around the proper lighting.

Visit Dr. Williams’ website at Integrated Psychological Clinical and Forensic Services.

 [1] This is the evolution from a studio photograph headshot to a website-ready full width (screen size) image with room for text.

Below is a compilation of portraits from the website of Antwerp law firm Van Goethem. I selected this example because it shows a range of expressions. The narrative is “attorneys at work, attorneys that are approachable.”

Compliments of Sartori Studios, 123rf.com

Practice Development for Medical Expert Witnesses
Beryl Vaughan, Consultant
Nationwide

Email go@forensicexpertpro.com or Call (415) 302-9589