Christmas and Hanukkah aren’t the only time to send a greeting card to a client. In fact, any time of year serves the function: to remind people of you and your practice. The less likely the mailbox is full, the better. I recommend considering a greeting card “holiday” to occur any time BUT December. Don’t send something that’s easy to toss Consider your own inbox (real and digital). How many cards do you get? What do you keep and what do you toss? I guarantee, a few standout cards, written by hand, to your best clients or your target clients, will make a greater difference than hundreds of something common and impersonal. Here are some proven ideas for getting more cases Send at Thanksgiving or Spring. No one expects a card then, and they are more likely to open and appreciate the sentiment. Regardless of the cards sent in November, December or February/March/April: Standing out is always a marketing goal. Some novel options: (1) A design consistent with the nature of your practice, including the card’s message, graphics and colors. If you have different types of clients, get more than one kind of card! I will address both traditional December cards and less traditional cards at another time of year.
- Photo of a courtroom decked out for the holidays
- A cartoon about an expert witness. On of my favorites: “It’s all fun and games until you receive a summons.”
- A non-holiday message regardless of the time of year. Thank you for existing clients. “Thinking of You” for potential clients. “Health and Good Wishes” under a COVID 19 world. You get the idea.
A November card doesn’t compete with a stack of holiday cards. Remind your clients about the meaning of Thanksgiving or just acknowledge the passing of seasons. 3D Maple Tree from LovePop (no endorsements)
I love this 3D card from the Museum of Modern Art Holiday Star
Etsy small and cottage industry businesses produce unique cards that leave an impression. This is a fun one from Cultural Bindings Cards