Strategic Techniques to Bring You More Cases
30 years of cross-over experience in practice development and best practices in law, forensic psychiatry and psychology.
High Functioning Options
After more than a decade of testing, I’ve compiled 7 fundamentals of a marketing strategy for forensic psychiatrists and psychologists. Many apply to experts in any field. There are more than 15 articles on this site which go into greater detail and offer quick tips to move you ahead on building your 7-point marketing infrastructure.
Curating the Internet
The internet is vast. We constantly sift it for opportunities to garner attorney attention for an expert. Selecting the right tools available online is surgical. E.g., what works for a neuropsychologist requires a different strategy than a psychiatrist who specializes in undue influence and dementia.
Expert Directories and Referral Services
Directories and referral services exist that are used by attorneys to find experts. They are worth understanding. Some directories charge the expert a fee and others charge the attorney. Some have a devoted attorney base that will look nowhere else for an expert. The entire expert database of one site is featured in Lexis Nexis. Some offer unique features like the ability to post a video, present a webinar to attorneys, or appear in a prominent location on the website. We collaborate with you to choose the best options based on performance for your field of expertise and cost-efficiency.
If you don’t have a website, run this test: imagine you’re an attorney looking for an expert like you. Search with salient terms an attorney might use. Can you and your practice be found? If so, what can be learned about you? Is your correct phone number provided? Is it clear you do forensic work? The last test is to get specific. E.g., PI attorneys look at emotional distress; can you find out online how you, in particular, approach an assessment? A motor vehicle accident occurs; are you skilled to address brain injuries? Unlike any other online promotion, your website is 100% your own, completely unique to you with the flexibility to respond to what your attorney-clients want to learn.
Content is Everywhere
Content about you, and content written by you must be found easily or you’re essentially a ghost. When your writing is in plain English clients won’t have to work to understand you.
Social Media: Used Judiciously
Social media enlarges your online footprint. We make dedicated Social Media accounts for our clients’ professional practice because of subtle but effective benefits.
Presentations and Multi-Media
Public speaking and multi-media presentations are powerful when you target topics appropriate to your practice and potential clients. This improves visibility, communicates your expertise and acts as an audition for forensic work.
In Real Life
Personal outreach builds real-life relationships with attorneys. A meeting, a call, personal emails (not mailings), seminars, attending mutually interesting events. There’s a reason Personal Outreach is last on this list. Everything above lays the groundwork. The goal is for attorneys to find the path to you both smooth and distinct from other experts.
What do you broadcast to attorneys and jurors?
Beryl Vaughan, Principal ForensicExpertPro is the brainchild of marketing whiz Beryl Vaughan. Applying her skill to the expert witness practice is the perfect marriage of her decades of experience managing marketing and litigation in law firms and the practices of forensic experts. Ms. Vaughan is bilingual in law-speak and expert-speak.
Ms. Vaughan feels strongly that justice is best served when everyone understands what experts have to say.
Welcome! I’ve packed this website with information to answer questions and stir up your ambitions. My clients are all over the country, which feels a little like my job involves travel–which I love. I get to pretend I’m in Chicago, Houston, Las Vegas and anywhere my
Consulting with Experts to build and enhance a Reputable and Profitable Business. Special Applications in Forensic Psychiatry and Psychology
Legal case management. Lawyer-wrangling.
Business development and Practice Management. Best practices. Profitability. Efficiency and Hassle-reduction. Return on investment.