GET MORE CASES USING BEST PRACTICES
Attorney whisperer Beryl Vaughan offers experience that is the perfect marriage of over a decade in practice development and management in forensic psychiatric practice and 20 years in legal case management.
Consulting with Forensic Experts to build and enhance a Reputable and Profitable Business. Special expertise and experience in Forensic Psychiatry and Psychology.
Business development and Practice Management. Best practices. Return on Investment. Profitability. Efficiency and Hassle-reduction.
The first year Ms. Vaughan set a marketing plan and my forensic income quadrupled. My income in the first half of this year is already equal to all of 2018 and I expect my practice will continue to thrive as a result of Ms. Vaughan’s expertise. My practice can no longer be considered a side-gig.Sanjay Adhia, M.D.
Ms. Vaughan tailored a marketing strategy to the needs of my clientele. Many potential clients were “pre-sold” on retaining me as a result of her techniques. My billable forensic hours increased more than 50%. She developed a highly successful website. Ms. Vaughan has unusually diverse skills and developed practice procedures which improved efficiency and results.Stephen M. Raffle, M.D.
Synthesis and Momentum
Synthesis and momentum for visibility is real and calculated. We find where you are and aren’t and craft a plan to uptick the “are.” It’s not a secret sauce, it’s a specialized sauce.
Education. What you bring to the trier of fact is as strong as your skill, experience, credentials and unique areas of practice. No lawsuit is absent a psychological factor. Clinically significant psychiatric and psychological features may exist (or not). Educate attorneys and they will come. How “Content=Communication” is explained below.
Visibility. When we make it easy for attorneys to find you, they are more likely to call you. This site is full of examples and ideas that work, and some that your colleagues use but don’t work. We know because we value data and apply decades of experience.
Strategy: We develop with our clients a strategy and plan for action, but we don’t do it alone. Collaborating with you, we make sure you understand how the strategy will work and why we think it will be effective. Your decisions will be informed.
Spend Your Money Wisely
Maximize Return on Your Investment
Attorneys use paid and free services and platforms, the internet, and a range of tools to find experts in your field. A lot of money can be spent leveraging these resources.
Our experience, however, is return on investment is best realized when money is spent in a calculated manner. Quality, not quantity is the core of our strategies.
We will help you determine the budget and use of your money for a plan that we believe will pay for itself.
Marketing that Supports Your Professional Reputation.
Advertising with Integrity.
No, advertising or marketing your practice is not a sign of greed. The idea that you are “above” advertising, or that it diminishes you professionally, is an attitude that will cost you. Further, we have the highest respect for best practices and ethical standards, and ensure a marketing plan will not overstep.
However, your professional integrity does not “speak for itself,” nor does acumen if it is invisible.
(a) Nothing you know- and that you know it – can be intuited. If a tree falls in a forest..
(b) Advertising is another way to say “getting the word out.”
What if marketing does come up in testimony? What if I look greedy? There are answers to this question that can shut it down–a little coaching to ensure confidence, not defensiveness goes a long way (more about coaching below.)
Tools of the Trade
Expert Directories and Referral Services
Expert referral services or directories are widely used by attorneys because they can search by specialty and spot-on expertise. Not all are helpful for you. Some referral resources do produce cases for your colleagues and can do so for you.
Presentations and Multi-Media.
Public speaking and multi-media presentations are powerful when topic and audience serve the marketing goal. We will research venues and audiences interested in the information you have to share and identify topics that marry your experience with what your potential clients want to know. Of interest, JAAPL on “The Risks and Responsible Roles for Psychiatrists Who Interact with the Media.”
We identify your target clients and pursue presentation opportunities to improve your visibility and communicate your expertise.
Social Media, Used Judiciously. Social Media is not to be taken lightly, but it can be a case-producing resource.
Social media is a minefield. On the one hand, it enlarges your online footprint or visibility. On the other, the wrong choice of social media can backfire–especially when you’re on the stand. We help you understand the options and navigate for best effect.
Content=Communication. The Heart and Soul of Practice Development: Explain what you know about what’s important to an attorney.
What is Content? Articles, case studies, social media posts (judiciously), video, interviews, audio, webinars– any and all of these has the power to make a connection with your client. Whether you are qualified to write about chronic pain, TBI or diminished capacity, doing so is a powerful tool.
Guiding you to develop “content” starts with our learning, in depth, your professional strengths and knowledge base. We plug this into what attorneys tell us they need to know–and especially what they need to know but can’t learn! This is our trademark “Cross-Over Analysis.” Bearing your goals in mind, we define a focus for the impactful material you can produce. We bring to the table expertise in copy-editing, journalism, and an annoying attitude about the use of apostrophes.
Online CV and an Attorney-Friendly Website
We work closely with a handful of web developers and draw on the responses of hundreds of attorneys, to create a website that is a powerful addition to a marketing plan.
Most forensic psychiatrists and psychologists don’t have website. Even a search by their name produces little, if any, information.
There are over 2000 Board-Certified Forensic Psychiatrists and fewer than 350 Board-Certified Forensic Psychologists. Thousands more have a forensic practice as an adjunct to clinical work. Search Forensic [fill in what you do] and you will be hard pressed to find more than a dozen individual doctors with a website. It is an enormous benefit to have a beautiful and functional website.
Attorneys Complain: Finding an Expert is frustrating and time-consuming.
But it doesn’t stop there. They need to confirm bona fides and, most importantly, that the Expert is able to communicate in testimony an informed, relevant and unbiased opinion.
- If your website speaks to attorneys specifically, the path between expert and retention is shortened.
- A website is most powerful when it is tailored to display the expertise you bring to the judicial table. Our greatest value lies in translation that is at the intersection of law and psychiatry or psychology.
- A website is 100% your own; you control communication of your expertise, and it’s working for you 24 hours a day. There’s no better resource for your clients …More
Connect with Attorneys in Real Life
Making personal contact builds real-life relationships with attorneys. The devil is in the details.
A meeting, a call, personal emails (not mailings), seminars, attending mutually interesting events. There’s a reason connection is last on this list. Everything above lays the groundwork. We help you with concrete methods to introduce yourself to attorneys and build a referral base.
There’s no substitute for face-to-face human contact.
Business Consulting Services: Best-practices for a better bottom line.
There is a right way and a wrong way to approach billing, timekeeping, document management, even administrative communication. “Right” means ethical and effective to produce a healthy bottom line. Business consulting is a service we offer.