Attorney whisperer Beryl Vaughan applies her skill to expanding an expert witness practice. Her background is the perfect marriage of decades of experience in the legal field and forensic practice marketing.
Consulting with Forensic Experts to build and enhance a Reputable and Profitable Business. Special experience in Forensic Psychiatry and Psychology.
Business development and Practice Management. Best practices. Return on Investment. Profitability. Efficiency and Hassle-reduction.
Pass Go: Collect $$$>$200
Cross-Over Analysis. Our First Stop.
A Cross-Over Analysis includes research and interviews.
Our research focuses on what attorneys are finding out about you right now. Or is it nothing? At the most basic level, an old phone number alone can derail you. But we look deeper into the public arena, because attorneys will.
Verbal and video interviews. Talking with you verbally and, in some cases, in a video call is hand in hand with research and the most key element of building a strategy for you.
Developing your practice begins with being informed–both of us.
An Attorney’s Ability to Find You. The Second Stop.
What you bring to the trier of fact is as strong as your skill, experience, credentials and unique areas of practice. No lawsuit is absent a psychological factor. Clinically significant psychiatric and psychological features may exist (or not). When damages are claimed, an attorney needs the right expert. Is it you?
Attorneys use paid and free services and platforms to find experts in your field, with your own brand of skill and experience about any relevant issue being adjudicated. Is it a competency case, undue influence, criminal responsibility…are the concerns Bipolar Disorder, Depression, Personality Disorders? The list goes as far as your expertise reaches.
Spend Your Money Wisely. Our Experience Maximizing Return on Investment.
Filthy lucre–the idea that you are “above” advertising is an attitude that will cost you. Do you believe your professional acumen speaks for itself?
(a) Nothing you know “speaks for itself” when no one can hear what you have to say. In a word: Advertising is speaking up. We have the highest respect for best practices and ethical standards–and know them so you do not overstep.
(b) Advertising is another word for getting the word out–and sometimes paying for it. Google Adwords, for example, are those names that pop up at the top of a Google Search. Do a search yourself. Much of the time the result will be a colleague.
(c) What if it comes up in testimony? What if I look greedy? There are answers to this question that can shut it down–a little coaching to ensure confidence, not defensiveness goes a long way (more about coaching below.)
Expert Directories and Referral Services $0 – $$$$
Expert referral services or directories are widely used by attorneys because they can search by specialty and spot-on expertise. Not all are helpful for you. Some referral resources do produce cases for your colleagues. Why not you?
Presentations and Multi-Media. $0-[Your Hourly Rate Here]
Public speaking and multi-media presentations are powerful when topic and audience serve the marketing goal. Your time is valuable. Spending it on your practice–paying yourself to do the essential marketing homework can pay you back at a handsome return.
We identify with your target clients and pursue presentation opportunities to improve your visibility, communicate your expertise, and use it to audition for forensic work.
Social Media, Used Judiciously. Social Media is not to be taken lightly, but it can be a case-producing resource.
Social media is a minefield. On the one hand, it enlarges your online footprint or visibility. On the other, the wrong choice of social media can backfire–especially when you’re on the stand. We help you understand the options and navigate for best effect. If indicated, we craft our recommended Social Media accounts for our clients’ professional practice.
The world is full of places and methods attorneys use to find someone like you. Let’s put our experience and imagination to your practice.
What you know — about what’s important to an attorney.
What is Content? Any or all: Articles, case studies, social media posts (judiciously), video, interviews, audio, webinars– all can explain to attorneys about what you know, the quality of your presentation, and skill in your field.
The best content starts with learning, in depth, your professional strengths and goals, we define a focus for the impactful material you can produce. We get this from our Cross-Over Analysis.
Coaching, Training, Communication Skills-Building
Your communication style directly impacts professional success. We help you improve. Our coaching services and developed plans of action are designed to increase your own unique professional impression and delivery of services.
An Attorney-Centric Website
(Hint, Many of Your Colleagues Don’t have a Website at All)
Most forensic psychiatrists and psychologists don’t have website. Be the expert that’s possible to find.
If your website speaks to attorneys specifically, the path between expert and retention is shortened.
Your website must be tailored to display the forensic expertise you bring to the judicial table for maximum impacton your practice.
Defining your own practice-unique website content is the #2 skill we bring to our client’s marketing strategy. (Yes, #1 will be revealed.)
A website is 100% your own, you control communication of your expertise, and it’s working for you 24 hours a day. There’s no better resource…More